At the heart of the BNI meeting is the “60 Second Speech” slot. This is each member’s opportunity to tell everyone at the meeting all about their business, the kind of leads they are looking for, and anything at all that will help the other members generate business for them.

60 seconds may seem to be the briefest of speeches, but BNI have developed a system to harness the power of this format, and regularly organise free training workshops to allow the members to develop their presentations, introducing techniques such as the memory hook, and effective ways to ensure that the message is remembered.

This system has immense practical benefits outside BNI, where in in real-life networking situations, the BNI member is trained to be able to give an instant and concise account of what they do.

via Business Networking – BNI Europe.