The 60 Second Slot
At the heart of the Business Networking International meeting is the "60 Second Speech" slot. This is each member's opportunity to tell everyone at the meeting all about their business, the kind of leads they are looking for, and anything at all that will help the other members generate business for them.
60 seconds may seem to be the briefest of speeches, but BNI have developed a system to harness the power of this format, and regularly organise free training workshops to allow the members to develop their presentations, introducing techniques such as the memory hook, and effective ways to ensure that the message is remembered.
This system has immense practical benefits outside BNI, where in in real-life networking situations, the BNI member is trained to be able to give an instant and concise account of what they do.
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Breaking Down the Minute
A good 60-second introduction has five sections. Each section is designed to allow you to share specific information about yourself and your business with the members of your chapter. Use this worksheet to develop a memorable introduction.
Section 1: Introduction (18 seconds)
Give your name and company name, and an overview of your products and services.
Explain what type of business or clients you currently have.
Section 2: Tell a Story (20 seconds)
What makes you different from your competition?
Share a specific, recent story that exemplifies what makes you different.
Section 3: Ask for the Business (10 seconds)
A good referral for me is.. (be very specific)
Section 4: Call to Action (5 seconds)
"So if you see/hear/know of...please give him/her my card."
Section 5: Memory Hook (7 seconds)
State your memory hook or strapline, then conclude with your name and company
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